jaypicton

by knitsteel

“how Do I Buy a Great Mailing List?”

Great Mailing Lists

1. Before you go about finding that great mailing list for your marketing campaign, you need to define your audience. Precisely who is your market? The more precisely you can define your perfect target audience, the better you’ll be able to segment your mailing, and the better your response will be.

2. It is an accepted acxiom in direct marketing that the closer to a consumers’ last purchase you can reach them, the more apt they are to be responsive to your offer. Therefore, try to find a list that is updated and cleaned on a regular basis. An old list is more likely to have invalid records on it than a fresh one.

3. Select a reputable vendor to purchase (remember that lists are “bought” for one-time use only, unless multi-use arrangements have been negotiated beforehand) your list from. The most important criteria is to make sure that they are a member in good standing with the DMA (Direct Marketing Association). If you don’t see the DMA logo displayed on their site, don’t assume it is safe to use them. You can contact the DMA online at: www.the-dma.org.

4. Select a list that most closely mirrors your target audience. For example, if you are trying to sell gym memberships in your local area, make sure you target people who have demonstrated an interest in physical fitness and fall within any specific age, gender or income parameters you may have. Don’t expect to appeal to just anyone.

5. Buy only what you can afford. It is important to test with direct mail. Your first try might not work, don’t put all of your eggs in one basket.

6. Don’t be afraid to raise your hand. Contact the vendor and ask for their suggestions as to what you should test. They are the professionals and can most likely save you a lot of time and frustration. The biggest decision you will have is whether or not to buy a Compiled List or a Response List.

www.GreatMailingLists.com

More List Articles

by rafeejewell

KM Lists’ Email Blast Service Offers Affordable, Reliable Email Marketing and Campaign Management

As more businesses work to reduce direct marketing expenses while increasing qualified leads, one company has introduced a way to cut costs on businesses’ email marketing expenses while increasing the success of their campaigns.

KM Lists, a leading direct marketing company that provides targeted mailing & email lists, is now offering email broadcasting, a new email blast service for affordable email campaign management.

The newly-introduced Email Broadcasting offers businesses of all sizes and industries complete email campaign management for an affordable .10 per email delivery.  According to Pam Holden, Vice President of KM Lists, the service also alleviates the hassles of implementing and managing email marketing campaigns, while working to increase the response rate of future campaigns.

“To take advantage of Email Broadcasting, a business simply provides us with the desired email list and message.  From there, we implement the email marketing campaign and handle all of the back-end analysis,” explains Pam Holden, Vice President of KM Lists. “The email blast service includes email list management services, providing clients with a list of ‘suspect addresses’ so that lists can be updated for the next blast.”

According to Holden, one of the most exciting features of KM List’s Email Broadcasting is its ability to provide enhanced business intelligence.

“With advanced reporting capabilities, the Email Broadcasting system allows us to provide clients with data to help predict the results of future campaigns,” Holden reports.  “This insightful look into a campaign’s success rate offers many companies an unprecedented level of business intelligence for a significant return on investment.”

Directed by Carly Cussen: ‘Midnight Lover’ Available for FREE from the Wiley Zip Files. © A-List 2010
Video Rating: 4 / 5

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